Your biggest HR advantage
is hidden in plain sight

Hi there,

Spring is here, and with it, a fresh wave of change. Disruption seems to be the new normal. Every day, there’s something new shaking up business, society, or the world at large. And your people are feeling it too. 

While many organizations are still reacting to what’s happening around them, the most forward-thinking HR teams are doing something different: they’re paying close attention to what’s happening within. 

Doing one big annual survey? That’s yesterday’s strategy. Change happens fast, and what your people need from you is changing just as quickly. They want to be heard in real time, not once a year. 

This month, we’re exploring what it looks like to truly stay in sync with your people—and why timely, ongoing listening is becoming the new standard for HR. 

Onboarding & Exit Surveys are your most overlooked moments

From the first hello to the final goodbye, every moment shapes the employee experience. But there’s often a big gap between how those moments are designed and how they’re actually lived. 

Onboarding and Exit Surveys are often treated as routine checkboxes, but they’re anything but routine. These moments are goldmines. 

A new hire can tell you—unfiltered—whether your culture matches the promise. A departing employee might reveal what your metrics never showed. And both are far more likely to share truths that you won't hear from colleagues planning to stay. 

Done right, these surveys help you get new employees up to speed faster, catch red flags early, and reduce unnecessary turnover. 

First impressions matter. So do lasting ones.  

Pulse Surveys are your real-time radar

Here’s the risk with big, annual engagement surveys: by the time you act, the insights are already out of date. 

That’s why we, and many of our most successful customers, treat the annual survey as a starting point, not a verdict. We use Pulse Surveys to stay close to how our people are experiencing change (big or small) while it’s happening, not months later. 

Rolling out a new policy? Shifting team structures? Navigating change? These are the moments where a pulse check matters most. 

They’re short. Targeted. Strategic. And when used consistently, they give you a real-time view of engagement, trust, and morale before problems escalate. 

Discover how our customer, Icelandair, uses Pulse Surveys strategically to optimize operations and improve cabin crew wellbeing.

Leadership turns listening into lasting change

The surveys are only as useful as what happens after them. And that mostly comes down to leadership. 

Here’s what we see again and again: High turnover in one team. Low in another. Same policies. Same office. Different manager. 

The difference isn’t the tools. It’s how managers use them. 

If your managers don’t know how to act on feedback—or worse, ignore it altogether—you’re not driving change. You’re just collecting data. 

Our new guide breaks down how leaders influence engagement, retention, and productivity, and how HR can help strengthen its impact at every level. 

Don't mistake eNPS for engagement

It’s tempting to assume a high eNPS means your people are engaged. But the two measure different things. 

• eNPS tells you how employees feel about the organization. 
• Engagement tells you how they feel about their work. 

You can have a team that’s highly engaged day-to-day, yet unsure about the organization's direction. Or the opposite: people loyal to the brand but disconnected from their role. 

That’s why it’s important to track both. A dip in eNPS is often an early warning sign, pointing to deeper issues around leadership, trust, or uncertainty about the future.

In fact, many leadership teams now track eNPS as a weekly or monthly KPI to monitor overall employee health and stay ahead of issues before they surface. 

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Big news: Effectory is now FSQS-NL registered!  

We’re officially completed the Financial Supplier Qualification System (FSQS-NL) process by Hellios Information, used by leading banks and insurers to assess whether their partners (like us!) meet strict standards for data security, risk management, and compliance. 

For you, this means extra peace of mind. We’ve gone through a rigorous review to prove our commitment to doing things right and protecting your data at every step. 

Until next time,

Your Effectory Team