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Smart listening is the new HR superpower

 

Smart listening is the new HR superpower
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Hi there,

 

Still treating employee feedback like a once-a-year project? That might’ve worked once, but not anymore. The pace of change is too fast, and your people move faster.

 

Smart listening flips the script. It gives HR and leaders a real-time view of what’s happening across the organization, so you can act fast, stay aligned, and make decisions based on what’s true right now. And with Effectory’s new Smart Organization Scan (SOS), it’s finally possible. No extra work. No survey fatigue. Just instant clarity and measurable results.  

 

Want the full story? Download the guide to learn how SOS works and why it’s the new HR essential.  

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From feedback to business impact 

Explore the smart listening hub

Explore the smart listening hub

 

Smart listening is how HR leaders stay ahead of change, turnover, and blind spots. The new smart listening hub shows how to keep a constant pulse on your people and turn feedback into real business results.  

Watch the video, learn about the Smart Organization Scan, and get the guide that’s redefining how HR leads.

Explore the hub →
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HR tip of the month

Use the Smart Organization Scan as your strategic compass

Use the Smart Organization Scan as your strategic compass

 

You can’t lead with last quarter’s data. The Smart Organization Scan (SOS) gives you fresh employee insights all year, so you always know how your people are doing and where to step in. It’s built into My Effectory, runs on validated questions and benchmarks, and takes zero extra work. Use it to spot risks early, keep leadership informed, and shape decisions with fresh people data.

 

Make listening a strategic practice, not a project.

Learn how SOS works →
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Upcoming webinar

Advanced filters: Explore results with more flexibility

Advanced filters: Explore results with more flexibility 

 

🗓️ Tuesday 11 November| 13:00 – 14:00 CET

 

With our new Advanced Filters feature in the Effectory Results Dashboard, you can create custom groups and analyze results your way, even after your survey is published. No predefined filters. No extra reports. Just flexible, on-demand insights at your fingertips. 

Join our upcoming webinar to learn how to use Advanced Filters to: 

 

✔️ Get faster insights: instantly create new groupings and view results.

 

✔️ Stay flexible: filter and analyze results based on current needs, even after surveys are completed and results are published. 

 

✔️ Work independently: let central coordinators analyze data without relying on predefined structures or external support.

Register now →

Can’t make it live? No problem! Register anyway, and we’ll send you the recording. 

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Customer spotlight

Icelandair: Smart listening in action

Icelandair: Smart listening in action 

 

To prevent cabin crew fatigue during peak travel seasons, Icelandair introduced quick 5-minute pulse surveys. The result? Real-time feedback, faster action, and measurable change: 
 
 ⬇ 11% drop in perceived work pressure 
 ⬆ 60% improvement in work balance  
 ⬆ 3% higher energy levels 

Read the full story →
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AI updates

AI open answer summarization

AI open answer summarization 

 

Skip the manual reading. Use AI to turn Pride & Improvement responses into clear, concise summaries that highlight what matters most. Scale insights across teams without losing the narrative.
(Available late November.) 

AI summary in your dashboard

AI summary in your dashboard

 

As soon as survey results are in, let AI highlight key themes, surface risks, and suggest tailored next steps. Compare your results with benchmarks and connect directly to the action planner to close the loop faster.  

Learn more →
Meet Effy, your AI assistant

Meet Effy, your AI assistant

 

Need help setting up a survey or troubleshooting a task? Just ask Effy. Our new chatbot gives you instant answers, powered by Effectory’s full knowledge base. Available 24/7 in My Effectory and on our support page, so you can spend less time searching and more time acting on what matters.

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Product updates

Create and edit segments in My Effectory

New

Create and edit segments in My Effectory 

 

You now have more control over how you view your data. The new Segments page lets you create and edit segment groups yourself, with three standard ones – gender, age, and tenure – already set up for you. You can adjust the ranges to fit your organization and turn the feature on or off anytime.

 

You get stronger confidentiality and richer insights, as data can now be safely reported at lower levels like region, team, or subgroup, keeping results actionable and privacy protected. 

 

Learn more here and here  

Request new survey invitations with ease

Request new survey invitations with ease

 

Missed your survey invite or can’t find it? You can now request a new one yourself via a dedicated page in My Effectory. Just enter your work email and get your personal survey link sent straight to your inbox.  

 

We’re also working on adding this feature to Effy, so it’s even easier to access with one click. 

Learn more →
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Find the feedback strategy that works for you! 

 

Looking to build a feedback strategy that actually fits your organization? Book a 1:1 session with our experts, we’ll help you explore the right approach for your needs, so you can reach your HR goals faster.

Book your session →
Find the feedback strategy that works for you!
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